About

As a journalist with over 20 years of experience crafting B2B content, I know what goes into capturing attention and getting more likes, shares and sign-ups. 

For most of my career, I’ve been writing for companies in the tech, built environment and engineering spaces. But before that, I wrote over 1,500 news and feature articles for magazines and newspapers such as the TIME Europe, the Guardian, Building magazine, AJ, Building Design, and OnOffice, including in the newsroom While I don’t miss my editor breathing down my neck demanding a front-page story, my many clients still benefit from my investigative, writing, and editing chops. 

I’ve worked with more than 100 (and counting) great companies creating content together that entices, enlightens, and engenders sales. And I’ve built great relationships along the way. 

Supporting varied enterprises in AI, SaaS, HRTech, construction, architecture and engineering, I call upon my two decades of experience with high-quality research and stats, getting to the marrow of the matter, and turning complex topics into compelling content. My clients report increased site traffic, boosted SEO, and subscribers, leads, and sales. 

With help from my two rescue cats, Celine and Jacob, I’ll ship your click-worthy content from the Balkans or Istanbul. When I’m not travelling, or letting a cat in (and/or out), I’m playing the guitar and singing or puzzling over Renaissance art and architecture.